Healthy Plan by Ann

Anna Lewandowska

Anna Lewandowska is a Polish athlete who has won numerous titles in Karate at various levels and also runs her own healthy and fitness blog – Healthy Plan By Ann. Anna is also the wife of Bayern Munich and Polish footballer – Robert Lewandowski.

CASE STUDY

Health & Fitness Roadshow – Event Management

DATE

November 2015

OBJECTIVE

Plan, set-up and run Anna Lewandowska’s health & fitness UK roadshow, in Dublin and London. Finding venues and arranging sponsors, equipment and sales for the events, as well as logistics of Anna and her team.

MECHANICS

After arranging dates and locations, book staging, sound and promotional spaces (sponsors) for both locations, in Dublin and London.
Arrange logistics of Anna’s team between countries and venues, including merchandise and equipment.
Website creation, media planning and sales of tickets to the public for the events.
Provide Brand Ambassadors for sponsor stalls and registration areas.
Set up meet and great zones and photo experiences.

DELIVERABLES

Event Management
Promotional Staffing – Brand Ambassadors
Face2Face Engagement
Data Capture
Online Marketing
Print
Merchandise
Sponsorship
Logistics
Media Marketing
Website Design
Sales

OUTCOME

Sold over 900 tickets across each venue
Signed up sponsors and event partners
Ran PR and communications throughout
Took full management of Anna and her team from Poland to Dublin to London and back to Poland again, including flights, hotels, food and transport.

GALLERY