Norton Lifelock
Norton Security is developed by Symantec the global leader in cybersecurity who has more users than its competitors. Norton software is cross-platform across PC & Apple devices.
CASE STUDY
Norton Roadshow 2016
DATE
April 25th to April 29th 2016
OBJECTIVE
- To come up with four Game Room scenarios to train retail staff on Norton products.
- Create a concept that is easily transportable across a number of locations during a week-long roadshow.
- Manage the roadshow, from campaign creative, all the way through to design, implementation and execution.
MECHANICS
- Running on the themes of security and viruses, GottaBe! created four Game Rooms to train retail staff on specific areas of Norton software – Zombie Escape, Castle Showdown, Jungle Run and Graffiti Fiends.
- Design, print, create and source a range of components to make a game for each Game Room – including back drops and additional props.
- Plan and run the logistics of each Game Room to four locations across the UK – Reading, Southampton, Bristol and Cardiff.
- Provide Brand Ambassadors at each location as well as the logistics of GottaBe! staff.
- Design, source and manage bespoke Norton Roadshow website for retail staff to register on.
- Send out newsletters to retail staff to encourage them to register for the Norton Roadshow and remind them of their attendance.
- Register and assist retail staff during, between and after the event.
DELIVERABLES
- Campaign creative
- Set and game design, build, sourcing
- Promotional Staffing – Brand Ambassadors
- E-marketing
- Website design
- Film and editing (including GoPro)
- Printing services
- Merchandise production
- Logistics
- Roadshow
- Events management
- Uniform production
GALLERY
GottaBe! Events 