TVN Family Fun Day

TVN 

TVN is a free-to-air, Polish television station. Founded in the 1990’s and launched in October 1997, TVN is part of the TVN Group, which as of March 2018, a subsidiary of Discovery Inc.

CASE STUDY

ITVN Streaming UK Launch – TVN International

DATE

Summer 2019

OBJECTIVE

  • To raise brand awareness of TVN’s streaming in the UK
  • To raise brand awareness of TVN here in the UK on Player.pl
  • To educate audiences about TVN’s different channels (TVN, ITVN, TVN24, ITVN Extra)
  • To engage with event attendees
  • Create a buzz around the launch of TVN’s UK streaming
  • Generate sign-ups to the service

MECHANICS

  • Set up stands/stalls at events across the UK (including Manchester, Brighton, Southampton and Slough)
  • Provide promotional staffing to discuss the brand and its UK launch
  • Coordinate the logistics of the brand’s presence at said events
  • Set up branded signage to raise the brand’s event presence
  • VIP management on the day
  • Provide a meet and greet with celebrity guests
  • Engage with attendees and drive sign-ups

DELIVERABLES

  • Event Management
  • Promotional Staffing – Brand Ambassadors
  • Face2Face Engagement
  • Data Capture
  • Logistics
  • VIP Relations
  • Public Relations

OUTCOME

  • Over 4,000 materials distributed
  • Nationwide awareness raised
  • Television coverage of the events (here)
  • Celebrity appearances from TVN’s very own actors

GALLERY